Product awareness animation
We worked with our healthcare client Boston Scientific to brand The Painful Truth Survey, a European wide survey of patients with chronic pain, so we were delighted when, as the next stage in the campaign, we were asked to deliver a video campaign animation to create awareness of a treatment method.
The Spinal Cord Stimulation (SCS) product is an alternative to a more traditional, drug-based healthcare approach to controlling pain. It is a little known medical fact that one in five adults in Europe, 95 million people, suffer from some sort of chronic pain. That’s 35 million more than those with diabetes, suffering pain so debilitating that it poses a greater threat to their quality of life than high profile medical conditions such as heart attack or stroke.
The campaign video is an educational piece of product marketing designed to reach across the patients and healthcare professionals target markets to create wider awareness of the SCS product as an effective therapy.
With such a broad target audience to market to, we chose a light-hearted approach, creating a familiar character to visually demonstrate how a pain dominated life can be transformed by the product. The style and tone of voice softens the delivery of the medical facts behind the product communication. The animation had an average of 30x more views than the talking heads videos that supported the campaign and has led to the commission of a number of further animations for other areas of the Boston Scientific EU business.
Business to consumer
Storyboard, animation, video campaign