European product launch brochure
Our client Boston Scientific asked us to design and print a product brochure for the launch of their next generation CRT-P product (Cardiac Resynchronisation Therapy Pacemaker).
The purpose of the brochure was to highlight the key benefits of the X4 CRT-P product and position Boston Scientific as the designer of advanced Cardio Rhythm Management products that are innovative, benefit focused and evolved through clinical proof.
The print communication was designed for translation and distribution across the English, French, Italian, German and Spanish markets, to a target audience of specialist cardiologists. electrophysiologists and radiologists.
Business to business
Strategic marketing, corporate brochure