Blog
How video and animation positively impact Corporate Communications
Video has become the most important and consumed source of media for marketing, particularly within Corporate communications. 92% of marketeers see it as a vital part of their marketing strategies and 54% of consumers want to see more video content from brands. ...
To NFT, or not to NFT, that is the question
The new trend on the block, Non-Fungible Tokens (NFTs). With the first NFT, “EVERYDAYS: THE FIRST 500 DAYS” by Beeple, selling for an eye-watering $69 million, this new world of producing and procuring art has created quite a stir. Understanding what an NFT is has...
How bad UX nearly caused a nuclear meltdown
Nuclear meltdown and UX, two topics that you wouldn’t expect to see in the same sentence. Yet there is an important story behind this and how not considering the UX, prior to the launch of a product or design, can lead to severe malfunctions within businesses or, in...
Step inside our 360° virtual studio
Welcome to the Gosling virtual studio.This space allows you to take a 360° tour around our studio, interacting with different touch points to find hidden content. By clicking on the different points throughout the room, you can take a look at our recent case studies,...
How being social savvy can help your agency
Since Facebook’s launch in 2004, social media has grown from teenagers discussing their weekends, to enabling businesses to create and grow their brand identity. The evolution of social media- in a short seventeen years- highlights how fast-paced the market is. There...
The importance of 360° spaces and virtual reality in 2021
Virtual reality and 360° rooms in the last year have increased in popularity to overcome the lack of in-person events and conferences; the ‘new’ marketing is unfolding. At Gosling, we have adapted marketing strategies to allow businesses to target changes in their...
Golf: why brand identity is key
With golf currently on pause, it is important to appreciate how brand identity can help evolve and modernise golf clubs in a period of change. Gosling looked to reimagine a renowned local Harpenden golf club with a creative rebrand strategy. BeforeAfterGosling’s...
MyHightown
Motion graphics are a great way to create engaging campaigns. So when Hightown Housing Association, a client we have been working with for almost 15 years asked us to create an animation, we couldn’t wait to get started. The new animation is to support the launch of...
Season’s Greetings!
Season's Greetings to all our Clients and partners from the Gosling team. Here at Gosling, we love the Holiday season because we get to express our thanks to you, our lovely clients! Providing you with our superior customer service is something we dedicate ourselves...
What Is Your Brand Purpose?
Effectively communicating your brand purpose, that is “What your business stands for,” is paramount to your success, The way customers make decisions is changing rapidly with word of mouth marketing in the form of “social proof,” your environmental credentials and CSR...
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