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An icon of corporate integrity


Anderson Group

In the people management industry, integrity is key to success. Gosling worked with the Group’s CEO and a marketing strategist to develop an identity and branding system that would deliver this core value message across a family of businesses and help define the Anderson Group as a single entity with competitive stand-out in the employment solutions market place.

A classical icon was chosen as appropriate in tone and positioning, and then designed in detail to suggest the strength, balance and fairness, that under-pined the integrity message. The final challenge was to ensure that the logo design worked in reverse with equal strength across all versions of the Group brand palette.

Individual logos were developed for the seven companies in the group and rolled out across corporate communications such as signage, printed marketing and promotional marketing items. Brand guidelines were designed covering the Group’s tone of voice, colour palette and logo usage.




Business to business, business to consumer


Positioning, identity, guidelines, tone of voice, printed communications, signage, promotional items

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