Technical product animation
Boston Scientific Product Animation
This technical product animation is a key communication tool produced as part of a digital communication campaign for Boston Scientific’s MRI Unlimited* range of pacemakers. The technical animation is designed to reach a wide audience of specialist cardiologists, electrophysiologists and radiologists across Europe. The creative needed to be clean, bold and engaging and clearly communicate the product benefits to create competitive advantage.
Product Animation benefits
Effectively a video brochure, a technical animation is a highly effective way of communicating a products unique selling benefits. In this case the animation is being used partly to reach out remotely to new customers in hospitals and areas where Boston Scientific is under-represented in terms of dedicated sales representatives. As a result the messaging need to be simple and compelling.
It is one of many communications we produced for the product launch campaign, which included a printed product brochure and a character-led animation, targeted at both professional and patient audiences and all produced in five languages.