Perform branding, concept design development. Sports healthcare brand identity. Brand design by Gosling produced for Spire Perform.
Perform branding, identity logo design. Sports healthcare brand identity. Brand design by Gosling produced for Spire Perform.
Perform branding, identity logo design. Sports healthcare brand identity. Brand design by Gosling produced for Spire Perform.

Technical product animation

 

Boston Scientific Product Animation

This technical product animation is a key communication tool produced as part of a digital communication campaign for Boston Scientific’s MRI Unlimited* range of pacemakers. The technical animation is designed to reach a wide audience of specialist cardiologists, electrophysiologists and radiologists across Europe. The creative needed to be clean, bold and engaging and clearly communicate the product benefits to create competitive advantage.

Product Animation benefits

Effectively a video brochure, a technical animation is a highly effective way of communicating a products unique selling benefits. In this case the animation is being used partly to reach out remotely to new customers in hospitals and areas where Boston Scientific is under-represented in terms of dedicated sales representatives. As a result the messaging need to be simple and compelling.

It is one of many communications we produced for the product launch campaign, which included a printed product brochure and a character-led animation, targeted at both professional and patient audiences and all produced in five languages.

Category
Digital, Communications, Product Animation
Market
Business to business
Services
Storyboard, video campaign,

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