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brand identity Archives | Gosling - Brand Design and Communications - Hertfordshire

21 Mar


IPPAG Global Promotions website, animation and brand refresh

March 21, 2017 | By |

IPPAG Global Promotions website work/blog image 1
When branded merchandise company IPPAG Global Promotions approached us about creating a new website, promotional video and refreshed brand for their business, we knew it was going to be an exciting project. Read More

27 Jun


Latest design work: SmithsonHill brand design and guidelines

June 27, 2016 | By |

SmithsonHill asked Gosling to provide brand design for their innovative joint venture.SmithsonHill logo spacing, designed by Gosling.SmithsonHill, a joint venture between Russell Smith Farms and Hill Commercial Investments, develops collaborative environments to support and enhance Cambridge’s global reputation for innovation. Read More

02 Apr


Latest design work: Hightown brand refresh

April 2, 2016 | By |

Hightown Housing Association approached us to evolve their brand identity after first working with us in 2003 on the design of their original brand. Knowing the organisation well, we understood the challenges they had experienced and the business benefits of simplifying their complex three-part brand identity.

HHA-Web-Case-Study-Slide-4-04In essence, the new brand identity needed to clearly explain the structure of the association to the public in order to enhance the customer experience and efficiency in dealing with enquiries. We knew we could show that mergers and sub-divisions needn’t be confusing. Read More