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Tim Gosling, Author at Gosling - Brand Design and Communications - Hertfordshire

06 Jul

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Latest design work: ACCOLADE™ technical animation for Boston Scientific

July 6, 2015 | By |

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One of the key communication tools we produced for Boston Scientific’s MRI Unlimited* range of pacemakers is a technical animation designed to reach a wide audience of specialist cardiologists, electrophysiologists and radiologists across Europe.

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Our client Boston Scientific initially asked us to think strategically about their new ACCOLADE product – which has the advantage of being compatible with both 1.5T and 3T (Tesla) MRI scanners – and to work closely with them on a product launch concept to be used across print and digital communications in Europe. Effectively a video brochure, the technical animation is being used partly to reach out remotely to new customers in hospitals and areas where Boston Scientific is under-represented in terms of dedicated sales representatives.

Read about our technical animation work for Boston Scientific ACCOLADE™ MRI

It is one of many communications we produced for the campaign, which included a printed product brochure and a character-led animation, targeted at both professional and patient audiences and all produced in five languages.

ACCOLADE™ Pacemaker Family Animation
Boston Scientific Europe
Published on 1 April, 2015

02 Jul

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The Director’s Cut: Tim’s pick from Marketing Week 2014

July 2, 2014 | By |

Our promotional products and corporate merchandise client Lesmar asked Gosling to design their exhibition stand for Marketing Week Live 2014.

Branded Exhibition Stand Design, Gosling Design for Lesmar at Marketing Week Live 2014

During exhibition set-up we received this great client feedback “Fantastic job, looking excellent.” but with an eye on the detail, Tim, Director of Gosling, went down to Marketing Week Live 2014 to witness the customer experience for himself.

Tim Gosling’s highlights from the Marketing Week Live exhibition floor

So many options, so little time. Our exhibition stand design seemed to be attracting good business for Lesmar at Marketing Week Live.

So many options, so little time. Our stand design seems to be attracting business for Lesmar at Marketing Week Live.

Fun with The C word – Content! at Marketing Week Live from illustration and animation agents Jelly London.

Have a seat in my flower pot. Why not! Nice-Different from Web Creator Suite at Marketing Week Live.

Fun with The C word – Content! at Marketing Week Live from Jelly LondonHave a seat in my flower pot. Why not! Nice-Different from @webcreatorsuite #MWL14

GES EMEA used origami, ingenuity and engineering to bring their message about the art and science of engagement to events to Marketing Week Live.

Our friends RJDM Studios with some great animated augmented reality at Marketing Week Live.

GES EMEA used origami, ingenuity and engineering to bring their message about the art and science of engagement to events to Marketing Week Live.Our friends @rjdmstudios are at #MWL2014 Catch some great animated augmented reality innovation over at stand A224