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October 2014 | Gosling - Brand Design and Communications - Hertfordshire

16 Oct

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Brand communicationsHealthcare and Medical

Latest design work : Boston Scientific ACCOLADE European product launch

October 16, 2014 | By |

Boston Scientific Europe Accolade product launchBoston Scientific, European product launch, Accolade, product shotOur client Boston Scientific asked us to think strategically about a new product they were bringing to market and to work closely with them on a product launch concept to be used across print and digital communications in Europe. The concept was MRI Unlimited*.

MRI compatibility has benefits for radiologists and patients in terms of future MRI scans for patients fitted with pacemakers. Boston Scientific had the technical advantage of being the first to market with an MR conditional pacemaker that was compatible with both 1.5T and 3T (Tesla) scanners.

Working for the European Cardio Rhythm Management team at Boston Scientific we initially designed concepts for a printed product brochure to launch the ACCOLADE range of products.  The print communication was designed for translation and distribution across the English, French, Italian, German and Spanish markets, to a target audience of specialist cardiologists, electrophysiologists and radiologists.

View the product brochure PDF on the Boston Scientific website.

The design and production of follow-on video communications for physicians and patients have been commissioned from Gosling to help build awareness and momentum for ACCOLADE and its unique offering.

01 Oct

By

Brand communicationsBrand designConstruction and Engineering

Latest design work: Albion Applications – Customer relations marketing

October 1, 2014 | By |

Albion Application Desk Pad Team Crop

Albion Application Desk Pad Team

Albion Application Desk Pad Team Crop Middle

Albion Application Desk Pad Team Crop Top

Albion Applications Desk Pad Team

Albion Applications Desk Pad Team Close Up

Engineers love a desk pad! Yes, it is a fact. And they loved the latest in the series of annual desk pads we produced for the Albion Applications division of our client Albion 4C Group.

For Albion Applications the desk pad is a core marketing asset. Each year a group of loyal and well known customers look forward to the latest incarnation in the series. There is always a variation, a subtle change in purpose – a todo list, a fun tip for what to do next with the used A2 sheet. This year we proposed the idea of team illustrations. We arranged a date, set up a pop-up studio and took some informal shots of the whole team. With a style in mind, one of our team turned each image into a simple, fun portrait. The Albion team loved their illustrated caricatures – they even asked us to make some screen savers. The customers loved their pads. The company values of real personal service and a non-hierarchical, non-siloed approach to business came across strongly in the approach to design and content choices.