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07 Sep

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Video Marketing: The Ultimate Story Telling Tool?

September 7, 2017 | By |

video marketing

Video is an increasingly important part of the marketing tool kit. The ability to tell stories and bring the value of your offer to life, via the medium of film is frankly compelling.

Gosling are invested in ensuring our clients are able to harness the power of video. The creative team have just jetted back from Paris, following a challenging and rewarding film shoot for a global medical devices company.

It therefore seems rather timely to read in Forbes today, some staggering statistics, that should make all marketing managers sit up and take notice.

A startling headline predicts that by 2019, “Global consumer Internet video traffic will account for 80% of all consumer Internet traffic”. Clearly, the way people consume marketing content and digest information is shifting dramatically. In today’s hectic world, filled with time-poor decision markers, buzzing social media feeds and saturated in-boxes: people want quick sound bites and clear, easily accessible marketing messaging.

Interestingly evidence suggests that 92% of mobile video consumers share videos with others (Source: RendrFx)  If marketers are looking to expand brand reach and generate social proof of the value of their product or service, video can no longer be ignored.

Inbound lead generation is enough to give comms managers sleepless nights, with Google moving SEO goal posts, it’s a constant struggle to get websites on page one. The fact that companies using video enjoy 41% more web traffic from organic search, should really be food for thought.

It’s some-what surprising to see that video in an email leads to 200-300% increase in click-through rates. Whist film is an obvious option for demonstrating a product’s features and benefits, it’s well worth considering video testimonials, “How to” tutorials and company news video updates as part of your content marketing strategy.

The statistics in this week’s Forbes article make a compelling read and the article is well worth a read over a cuppa

Do get in touch if you recognise the need to add video to your marketing plans and would like to have a trusted and reliable resource, tailored to your needs. From strategic planning and script writing, project managing a shoot, right through to cross channel delivery, you can be confident we have all bases covered.

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