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Multi-channel product launch communications

Multi-channel product launch communications

Boston Scientific

Our client Boston Scientific asked us to think strategically about a new product they were bringing to market and to work closely with them on a product launch concept to be used across print and digital communications in Europe. The concept was MRI Unlimited*.

MRI compatibility has benefits for radiologists and patients in terms of future MRI scans for patients fitted with pacemakers. Boston Scientific had the technical advantage of being the first to market with an MR conditional pacemaker that was compatible with both 1.5T and 3T (Tesla) scanners.

Working for the European Cardio Rhythm Management team at Boston Scientific we initially designed concepts for a product launch across both digital and print platforms targeted at specialist cardiologists, electrophysiologists, radiologists and patients.

Design and production of brochures and video communications were commissioned in tandem following approval of the concept with the aim of building early awareness and momentum for these products. We produced two animations – the first was a character-led animation aimed at both professional and patient audiences to explain the benefits of an MRI Unlimited pacemaker, and the second was a technical animation (in effect a video brochure) designed to engage specialist cardiologists, electrophysiologists and radiologists.

All materials were produced in five languages.

Category

Communications

Market

Business to business, business to consumer

Services

Positioning, tone of voice, art direction, printed marketing communications, video animation

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ACCOLADE™ Pacemaker Family Animation
Boston Scientific Europe
Published on 1 April, 2015