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Targeted awareness campaigns

Targeted awareness campaigns

Capita SIMS

Gosling worked with Capita SIMS to design and produce a rolling programme of creative and highly targeted integrated awareness campaigns to help schools make the most of their information management software.

Part of the Capita Group, the UK’s largest outsourcing company. Capita SIMS is the UK’s leading supplier of information management systems for education and children’s social care.

Gosling designed and produced a range of integrated communication campaigns to keep schools updated about new products and to raise awareness of how SIMS systems can help improve school performance.

Open rates increased to between 40-55% and CTR up to 20%

Category

Digital, Communications

Market

Business to business

Services

Integrated campaigns

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