Boston Scientific Product Animation
This technical product animation is a key communication tool produced as part of a digital communication campaign for Boston Scientific’s MRI Unlimited* range of pacemakers. The technical animation is designed to reach a wide audience of specialist cardiologists, electrophysiologists and radiologists across Europe. The creative needed to be clean, bold and engaging and clearly communicate the product benefits to create competitive advantage.
Effectively a video brochure, a technical animation is a highly effective way of communicating a products unique selling benefits. In this case the animation is being used partly to reach out remotely to new customers in hospitals and areas where Boston Scientific is under-represented in terms of dedicated sales representatives. As a result the messaging need to be simple and compelling.
It is one of many communications we produced for the product launch campaign, which included a printed product brochure and a character-led animation, targeted at both professional and patient audiences and all produced in five languages.
Digital, Communications, Product Animation
Business to business
Storyboard, video campaign,Back to work Contact us
ACCOLADE™ Pacemaker Family Animation
Boston Scientific Europe
Published on 1 April, 2015