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27 Jun

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Latest design work: SmithsonHill brand design and guidelines

June 27, 2016 | By |

SmithsonHill asked Gosling to provide brand design for their innovative joint venture.SmithsonHill logo spacing, designed by Gosling.SmithsonHill, a joint venture between Russell Smith Farms and Hill Commercial Investments, develops collaborative environments to support and enhance Cambridge’s global reputation for innovation.

SmithsonHill logo sketch, designed by Gosling.

Gosling set about crafting an outstanding brand that would help our client make a successful entry into the AgriTech sector. We worked closely with the core team to design a brand identity that is modern, fresh and well considered. To help roll out the brand identity across business operations, we created a suite of brand assets and a set of guidelines that were clear and simple for use by SmithsonHill and their web team.

SmithsonHill brand sheet, designed by Gosling.

SmithsonHill combine land, innovation and development expertise to enhance the thriving Cambridge community. “We will not accept “the norm” as the norm is not good enough. Our success relies heavily on the right fit at the right time and we expect high levels of service and the spirit of support and collaboration from everyone.” Read more on the SmithsonHill website.

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