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Construction and Engineering Archives | Gosling - Brand Design and Communications - Hertfordshire

22 Jan

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MyHightown

January 22, 2018 | By |

Motion graphics are a great way to create engaging campaigns. So when Hightown Housing Association, a client we have been working with for almost 15 years asked us to create an animation, we couldn’t wait to get started. The new animation is to support the launch of their new online platform, ‘MyHightown’. Below is what we produced, followed by a breakdown of all the different stages… script, style frames, storyboarding and production.

MyHightown

Style exploration

After the client had briefed in the project we set about finding the right style and feel for the animation. We began by writing a script that was informative, without being too overloading. Once the ‘ball was rolling’ on the script, we drew up a style guide to help demonstrate how the animation might look. With this particular project, our design team had to ensure that the style was friendly and approachable, whilst still inline with the Hightown brand guidelines.

Storyboarding

Following script approval, our design and animation team always like to start storyboards off with pencil and paper. It’s a quick way to explore different routes without overworking anything. After a large number of notes, drawings (and broken pencils), we worked up our storyboards which really starts to bring everything together.

 

 

 

 

 

 

 

 

Animation

Once our clients have ‘signed off’ at storyboard stage we can then really get stuck into the production side, and take our visuals to the next stage by animating the designs.

 

 

Here are a few of the Gosling members behind the project.

Steve – Account Manager

Josh – Designer & Animator

Simon – Creative Lead

 

If you’d like to work with Gosling on a similar project, please do get in touch.

01 Feb

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Latest design work: customer relations marketing for Albion 4C Group

February 1, 2016 | By |

We celebrate some ‘firsts’ in the latest in the series of annual desk pads we design for the Albion 4C Group.

Albion 4C Group customer relations marketing 2016 desk pad, designed by GoslingEach year we try to find a design that is relevant for the year ahead, and this time the clear winner was Rio 2016.

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10 Dec

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Hill triumphs at 2015 WhatHouse? Awards

December 10, 2015 | By |

We are delighted that our long-standing client, Hill, triumphed at the recent 2015 WhatHouse? Awards, winning in six out of eight categories and taking the coveted main award, Housebuilder of the Year.

Gosling designed all eight submissions for the top 20 UK housebuilder and we’re thrilled to have played a small part in our client’s outstanding achievement. Read More