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Brand communications Archives | Gosling - Brand Design and Communications - Hertfordshire

22 Jan

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MyHightown

January 22, 2018 | By |

Motion graphics are a great way to create engaging campaigns. So when Hightown Housing Association, a client we have been working with for almost 15 years asked us to create an animation, we couldn’t wait to get started. The new animation is to support the launch of their new online platform, ‘MyHightown’. Below is what we produced, followed by a breakdown of all the different stages… script, style frames, storyboarding and production.

MyHightown

Style exploration

After the client had briefed in the project we set about finding the right style and feel for the animation. We began by writing a script that was informative, without being too overloading. Once the ‘ball was rolling’ on the script, we drew up a style guide to help demonstrate how the animation might look. With this particular project, our design team had to ensure that the style was friendly and approachable, whilst still inline with the Hightown brand guidelines.

Storyboarding

Following script approval, our design and animation team always like to start storyboards off with pencil and paper. It’s a quick way to explore different routes without overworking anything. After a large number of notes, drawings (and broken pencils), we worked up our storyboards which really starts to bring everything together.

 

 

 

 

 

 

 

 

Animation

Once our clients have ‘signed off’ at storyboard stage we can then really get stuck into the production side, and take our visuals to the next stage by animating the designs.

 

 

Here are a few of the Gosling members behind the project.

Steve – Account Manager

Josh – Designer & Animator

Simon – Creative Lead

 

If you’d like to work with Gosling on a similar project, please do get in touch.

12 Sep

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Cinema 4D Explained!

September 12, 2017 | By |

Cinema 4D

Creatives are continually striving to develop new ways to engage and inspire.  With a large array of tools at our disposal it can feel rather overwhelming!  Recently Gosling have been investing quite a lot of time and effort into understanding the best way to harness the power of Cinema 4D and in this article, we will endeavour to explain why! Read More

29 May

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The influence of mid-century design

May 29, 2017 | By |

museum of brands photos

We popped in to visit The Museum of Brands, Packaging & Advertising’s and it made us consider just how much midcentury design has influenced current trends in Illustration and Design… The 1950’s and 60’s saw an explosion of colour and freedom that still excites today. We suggest you take a look at the work of American artist David Klein, as pictured in our blogpost’s feature image, to see this artistic revolution in full swing. Read More