Branded communications to reach customers and staff
September 20, 2014 | By Sandra Dartnell |
Our clients Boston Scientific EU and TUI UK & Ireland individually asked Gosling to use our brand design and communication skills to design effective branded communications to reach customers and staff.
Customer Awareness Campaign
Gosling worked with Boston Scientific EU to brand The Painful Truth Survey, a European wide survey of patients with chronic pain. When the Survey evolved into a collaborative awareness campaign sponsored by Boston Scientific EU, we were commissioned to design a product awareness animation for use across communications, in particular on the The Painful Truth Twitter and YouTube channels. The animation had an average of 30x more views than the talking heads videos that supported the campaign.
Internal Communications Campaign
Gosling was asked to brand a new TUI UK & Ireland internal communications training initiative for use across the company’s retail staff. The objective of Addicted to Learning is to engage retail staff in the learning process and help them to gain greater product knowledge with the outcome of more effective sales performance. A brand identity was designed to both reflect and encourage the collaborative and fast paced learning culture at TUI Travel plc. Gosling designed and produced launch material including posters and an engaging, fun promotional tool with practical use – a speedcube designed to get staff solving problems together. This brand design and communication brief continued our successful relationship with the business and followed on from other internal communications projects such as The Big Conversation.