March 2, 2015 | By Sandra Dartnell |
Our client Boston Scientific asked us to think strategically about a new product they were bringing to market and to work closely with them on a product launch concept to be used across print and digital communications in Europe. The concept was MRI Unlimited*.
This animation is the latest in the campaign of communications, designed by Gosling, to be released. Localised versions of the education and product awareness animation will follow for the French, Italian, German and Spanish markets, as well as a more technical animation, designed to reach the target audience of specialist cardiologists, electrophysiologists and radiologists.
MRI compatibility has benefits for radiologists and patients in terms of future MRI scans for patients fitted with pacemakers. Boston Scientific had the technical advantage of being the first to market with an MR conditional pacemaker that was compatible with both 1.5T and 3T (Tesla) scanners.
Working for the European Cardio Rhythm Management team at Boston Scientific we initially designed concepts for a printed product brochure to launch the ACCOLADE range of products, as well as a more technical animation, designed to reach the target audience of specialist cardiologists, electrophysiologists and radiologists.
ACCOLADE™ MRI Animation
Boston Scientific Europe
Published on 2 March, 2015