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November 2014 - Gosling - Brand Design and Communications - Hertfordshire

30 Nov

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Latest design work : Spire Roding Hospital & West Ham United Football Club

November 30, 2014 | By |

Still from Spire Roding West Ham United Stadium Screen

This season Spire Roding Hospital became the official private hospital of West Ham United Football Club with the news being made public to fans at a home game via a pre-match animation on the jumbotron screen, digital pitch side hoardings and in the official match-day programme.

Gosling’s brief was to create dual branded campaign assets across print, digital and video to launch the collaboration and convey the message that it was both strategic and medical. The design needed to mark a moment, but also enable future broadcast use.

Press communications highlighted the close working collaboration between Spire Roding Hospital and West Ham’s own medical team. These communications were supported by digital advertising.

Other design for Spire Roding Hospital includes brand identity, signage and communication materials for their Bone & Joint Clinic.

The official announcement from Spire Roding Hospital

The official announcement from West Ham United Football Club

25 Nov

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Working with Miles from Thompson Holidays certainly made us smile

November 25, 2014 | By |

We recently did a small piece of work with this little bear. Miles from Thompson Holidays made us smile ( or rather #MadeMeSmile ). We might even get a postcard back one day.

Thompson Holidays Miles MadeMeSmile Postcards . Brand Communications by Gosling produced for Thompson Holidays

Thompson Holidays Miles MadeMeSmile Postcards . Brand Communications by Gosling produced for Thompson Holidays

Thompson Holidays Miles MadeMeSmile Postcards . Brand Communications by Gosling produced for Thompson Holidays

Thompson Holidays Miles MadeMeSmile Postcards . Brand Communications by Gosling produced for Thompson Holidays

For more of Miles check out Thompson Holidays

24 Nov

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Client Profile : Hill

November 24, 2014 | By |

When Andy Hill asked us to design a brand identity for his new business in 2000 none of us had any idea we were helping to lay the foundations of a Top 25 UK Housebuilder.

Hill has grown in size, experience and reputation year-on-year, building over 1500 new homes in 2013 and being recognised through several major industry awards including Medium Housebuilder of the Year at the Housebuilder Awards 2014.

Throughout this period a close and productive client relationship between Hill and Gosling has helped steer the brand and develop marketing and communication materials to reflect this business evolution.

Hill_Brand_Identity_Logo_Gosling_Blog

Hill_Branding_Identity_Brand_Guidelines_Gosling_Blog
Hill_Brand_Identity_Gosling_Operational_Staff_blog
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Read about our Brand Development for Hill

Looking back at the early brand foundations

Brand identity. Concept. Brand design by Gosling produced for Hill in 2000.

Brand identity. Concept. Brand design by Gosling produced for Hill in 2000.

Brand identity. Group Guidelines. Brand design by Gosling produced for Hill in 2000.

Brand identity. Group Guidelines. Brand design by Gosling produced for Hill in 2000.

Since their initial design in 2000 the identity and guidelines Gosling created for us have had to work hard across a greatly developed business scope and range of company items over the years.

However the company has grown, from six to 300 and significantly developed its business scope, hence the decision to rebrand.

I have always been happy with the level of creativity, dedication and responsiveness from the team who design the majority of our corporate communications for both external and internal audiences.

Andy Hill
Founder and Chief Executive

A decade after Gosling started our design relationship with Hill we were commissioned to design and produce three pieces of corporate printed literature to profile and chronicle the company’s growth and success as a major housebuilder in the south east of England.

Gunpowder Mill brochure cover from Hill Group commercial space marketing brochures designed and produced by Gosling for Hill Group.

Gunpowder Mill brochure heritage design content spread from Hill Group commercial space marketing brochures designed and produced by Gosling for Hill Group.

Gunpowder Mill brochure back cover foil detail from Hill Group commercial space marketing brochures designed and produced by Gosling for Hill Group.

Read about our work profiling the first decade of growth for Hill (2000- 2010)

Recent strategic print design work included an annual report, award entry literature, and bespoke bid winning business proposals.

Hill annual review, menu image

Hill_WhatHouseAwards_Literature_Gosling

Hill was recently named Medium Housebuilder of the Year award at the Housebuilder Awards 2014 and was presented with the Gold Award for Best Developer at the What House Awards 2014 (The Avenue Safron Walden), as well as Silver awards for Best House (Octavo Mews, West Kensington) and Best Exterior Design (The Avenue, Safron Walden).

Read about our Strategic Marketing Communications for Hill

More about our client Hill
Hill is one of the country’s top housebuilders specialising in developing homes of distinction across London and the south east. Innovation, design excellence, quality build and respect for the local environment are key to our success, which has been recognised through several major industry awards. From rural to urban, refurbishment to new build, and heritage to contemporary, we are dedicated to creating beautiful, versatile and sustainable homes.
Visit the Hill website