October 16, 2014 | By Sandra Dartnell |
Our client Boston Scientific asked us to think strategically about a new product they were bringing to market and to work closely with them on a product launch concept to be used across print and digital communications in Europe. The concept was MRI Unlimited*.
MRI compatibility has benefits for radiologists and patients in terms of future MRI scans for patients fitted with pacemakers. Boston Scientific had the technical advantage of being the first to market with an MR conditional pacemaker that was compatible with both 1.5T and 3T (Tesla) scanners.
Working for the European Cardio Rhythm Management team at Boston Scientific we initially designed concepts for a printed product brochure to launch the ACCOLADE range of products. The print communication was designed for translation and distribution across the English, French, Italian, German and Spanish markets, to a target audience of specialist cardiologists, electrophysiologists and radiologists.
View the product brochure PDF on the Boston Scientific website.
The design and production of follow-on video communications for physicians and patients have been commissioned from Gosling to help build awareness and momentum for ACCOLADE and its unique offering.